We chatted to the horns section of Suburban Legends, Brian, Chris and Aaron, at their show in Nottingham last week. Check it all out below as we talk about their UK tour, back home and the state of the industry!
How’s the tour been so far? It’s four or five days in now, right?
Yeah, four, five dates. This is day six. So we’re halfway through.
Chris: We’ve hit it, it’s the midpoint! You’ve seen us hit the crest, it’s all downhill from here!
Aaron: want to say the first show out the gate was awesome! We haven’t played… Brian lives in Japan, so the last time we played with him was 24? 23?
Brian: We played together last year, the acoustic gigs.
Aaron: yeah but the last show that we did together, I think it was the 25th anniversary two years ago!
So when you’re saying, how the tour is, we kind of put a lot of pieces together that were kind of array, and we fit it all in last second. We did one rehearsal in a backyard pub and we just did it. And it felt fun! It felt exciting. It felt like a reunion of friends. So every single show, varying degrees of people coming, but it’s all been great audiences, great guests, and great fun with our friends. So, to answer your question, it’s awesome!
Chris: To speak more to that, it’s just like, yeah, we can all spend so much time apart from each other. But also, we get together so well that the shows just kind of come together.
What brought you guys back over? I know you mentioned you did the acoustic tour last year!
Chris: We were contractually obliged.
Brian: Promises made and promises kept.
Aaron: Out of all the places we tour, the UK is by far the best. By far the friendliest. And I think when I wasn’t at the acoustic tour last year, but it was a tester to see if people still remember. And people still wanted to come out! So the test worked and we made it happen with a full band.
Because it’s been… it was a while before that, right?
Chris: Seven years!
Aaron: 2018 was the time prior.
There’s a couple of shows announced for back home too this year too, right?
Brian: Yeah, we’ve got the Supernova ska festival coming up! That’s in September.
Aaron: Other than that, there’s nothing else scheduled at the moment. I know that people are always hitting us up for stuff, but it’s about… everyone has a job, everyone has a feeling, everyone has a thing. So it’s about getting everybody together. Besides this tour, we’ve only played three times this year so far. Like one in February and then we did two Disneyland dates. Cause we perform at Disneyland.
How would you compare the scene over here compared to back home?
Chris: Man, it’s like, out here, it’s very DIY, it’s very energetic, it’s very fun. It’s very community driven, which is really fun to witness and also kind of be a part of at the same time. Because we get to come over here, we get to play with all these wonderful bands that are also a part of the scene. You get to meet people, like, wonderful people that are very committed to the culture. And you get to see the little local pockets of it, like, all up and down the island. So it’s really wonderful, comparatively. Like, it’s harder, I think, for us to have that in the States because everything is so just like spread out. There’s a level of density that happens out here where you have, like these nice little pockets of things that are happening.
Brian: Plus, we’re just not as active as we used to be. We’re not out there, like, hustling like we used to, where it’s like everything that was offered, we’ll take it. You know what I mean? When we were really in the scene, like in the States and in California, we were playing a bunch and playing with all the other bands. But now it’s like we play occasionally and it’s like sort of like…
Aaron: Most of the time it’s at Disneyland, and that in itself is a different culture, a different scene. So we have like a foot in two different scenes, you know what I mean? And locally we can only play maybe one or two times a year so that people get excited about it. You don’t want to oversaturate it. Especially when we play Disneyland.
I assume you change the setlist up for the Disneyland shows?
Aaron: Yeah, more covers, and lyric changes too!
Chris: It’s a different kinda show.
Brian: And sometimes we forget that when we, like, from place to place, we’re like, oh, we gotta like shift gears, that’s right, it’s this type of show now!
Aaron: Sometimes we’re opening for a band, we only have like a 25 minute, 30 minute set. And the things that we do at Disneyland we cannot do in that 25 minutes because we gotta play as much music as possible.
I’ve seen there’s been a couple of singles out over the last few years or so, is there any sort of writing going ahead, any urge to release stuff?
Aaron: Being creative is about flowing the flow. I think there’s things and there’s things that are around, but are they recorded? No. Is it gonna happen? Maybe. Literally, if Vince was here, who, like, leads all that, he would just say, ‘well, I don’t know’, but. But the answer is, yeah, there’s always work. There’s always creativity going on.
Chris: There are so many projects and there’s stuff going on, but yeah, you know, it’s all just kind of in the vault.
Brian: There’s probably at least five or six projects that we started and never completed. There’s lots of starts and stops. But all that stuff still exists. It’s just whether or not we want to like, okay, let’s start that again!
How did the whole Disney thing come about? Did you start playing there before doing the covers?
Aaron: We started playing at the park. We had one Disney cover that. It was Gummy Bears. And I don’t know why we did it. I don’t know how we decided to do it. It wasn’t great, but people loved it! When we started playing at Disneyland a long, long time ago, we just assumed we were playing all original songs. Yes, maybe we did a ska cover of ‘I Will Survive’. It was wild! We realized people are coming to see us, but there’s a lot of people there that have never seen us before. And if you’re gonna come in and you’re gonna watch a band, hook them with a cover and then play a couple originals. So eventually we started just going, okay, we’ll do another Disney song. Another Disney song. Another Disney song. Just because we’re also Disneyland and we also love Disneyland.
Is it hard getting a ska arrangement of something like a Disney song together?
Aaron: I don’t know. We’re the horn players, so, I mean…!
Chris: It’s not terribly complicated. A lot of these arrangements really lend themselves to it. Ska isn’t particularly hard to, like, write into the existing arrangements. For example, we did ‘Whole New World’, and I think that was kind of the greatest departure, but also stays really true to the arrangement. But we wrote an entirely new tone around the intro. that’s kind of the furthest we’ll go because we still want it to be familiar. We still want it to be fun. Thankfully, working into, like, the genre of ska, it kind of lends itself to the energy and the upbeat arrangements that we choose.
You guys are pretty up on social media when on tour. Do you have any advice for bands breaking into the scene in that regard?
Chris: You want to have one person who is just constantly aware of the moments that can take place while you’re on the road that are both organic and fun.
Aaron: It’s a full-time job. I mean that’s why social media managers are full time jobs. You get a degree in and all that stuff. It takes a lot of time. So advice: get somebody to come with you. Maybe a merch that can film while you were actually doing your art and stuff. A social media manager who also is cool with selling T shirts. You know, so maybe an 18, 19, 20 year old that knows what people like. Because we also don’t know what people like!
Honestly, I think the thing to talk about is Spotify. How you release music, that’s more important than social media. Punk Rock Factory I think is a great example of social media. They’re not touring as a lot but they have their, their studio set up where it looks rad behind them. They got the actual lights and they film their song. They cut it up into five different reels and then they release it and they schedule it out and that’s how they’re getting listens on Spotify and views on YouTube and that’s how they’re getting people coming to their shows.
It’s the niche, Right. You can’t just plop whatever you want on the Internet. You have to just kind of pick a lane. I think with us, the route that we’re going with this tour is just the storytelling of touring. We don’t play a lot, so we don’t make social media content a lot. So if we’re out here doing stuff, we want to just make sure people can see the story of, like, oh, yeah, this is what it’s like to be in the UK with this American band.
But Spotify, that’s the thing to talk about, because growth. Spotify has an algorithm. How do you release music these days? And it’s not albums. It’s singles, and it’s consistent singles that you do at a consistent basis.
Chris: And it’s an entirely different game to play than what we had been used to doing, which was like, you know, you write an album or you write an EP, you record the album or EP, tour on the album or the EP. There’s a cadence to that that’s much longer than, like, record singles, release singles. And it also, in tandem with that, took selling CDs out of our hands while we were on tour, which was, quite frankly, a large portion of our merch sales. For example, for this tour we didn’t roll with CDs. It’s too heavy, it’s too hard to ship. Why print? Why bring them over? You know, because people aren’t gonna buy them because they have digital distribution now.
Do you have a dream tour lineup you’d want to be a part of? Anyone you haven’t played with yet or friends you want to bring on the road with you?
Chris: That’s a really good question!
Brian: Yeah, it’s not really in our mind any more! We don’t tour much so we don’t think about it much!
Chris: Like, at this point, I feel like the people that we want to tour with are the people that we’ve already toured with that we know that we enjoy touring with. We enjoy touring with real big Fish. We enjoy touring with Less Than Jake. Like, people that are our friends that we know. When you show up to tour, it’s like you’re showing up to the same summer camp. Everyone is just already cool with each other.
Aaron: That’s the answer!
Chris: Exactly. We want to tour with our friends and have a good time.
I’ll answer the question as it’s intended… I would love to be able to go to Japan and tour with Tokyo Ska Paradise.
Aaron: Oh my god that would be amazing!
Chris: It would be so much fun. But Scott doesn’t know about us. But that would be a really fun tour to do!